Ruby Tuesday Stunt Blows Up
I found this at Serious Eats:
Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant, Now with Video
Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the “live” video (if you could get it to load) showed them “accidentally” blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio.
After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up “Cheeky’s Bar and Grill.”
Ruby Tuesday Blows Up Wrong Restaurant
Ruby Tuesday Apology Letter
Entry filed under: Food and Cooking. Tags: blow up, blow up ruby tuesday, hoax, marketing, punking, Ruby Tuesday, ruby tuesday blow up, ruby tuesday blowing up, ruby tuesday demolition, rubytuesday.com, stupid, www.rubytuesday.com.