Ruby Tuesday Stunt Blows Up

August 5, 2008 at 5:02 pm 7 comments


I found this at Serious Eats:

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant, Now with Video

rubytuesdaypunksusall.jpgRuby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the “live” video (if you could get it to load) showed them “accidentally” blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio.
After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up “Cheeky’s Bar and Grill.”

Ruby Tuesday Blows Up Wrong Restaurant

Ruby Tuesday Apology Letter



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  • 1. ace  |  August 5, 2008 at 6:10 pm

    there is still an old resturaunt in raleigh nc. this whoe STUNT was a stupid idea this was not the last of the old stores. i hope this whole stunt turns around and blows up i their face.

  • 2. armondo petty  |  August 5, 2008 at 7:57 pm

    stupid ads, bad food, tacky restaurants… yea that’s rudy tusedays

  • 3. Al  |  August 5, 2008 at 8:18 pm

    It would of been funny if they blew up a Bennigans restaurant instead since they are bankrupt. Rub it in a little lol.

  • 4. wannabetvchef  |  August 5, 2008 at 11:57 pm

    Ruby’s is close to filing themselves. That’s why they had to pull this stunt.

  • 5. Jon  |  August 6, 2008 at 8:43 am

    Yha blow up your competition!I hope they get sued so bad!

  • 6. Elena  |  August 6, 2008 at 1:47 pm

    Hello jon it’s fake don’t you look at the rest of the internet, or at least at everyone’s elses comments. There is no competition the other restaurant didn’t even exist. It was just a bad publicity stunt.

  • 7. aco334  |  August 8, 2008 at 8:18 am

    You all are talking about it. Looks like the pr stunt worked.


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Stuart Reb Donald

Stuart is a celebrity chef and award winning food writer. Donald performs live cooking demonstrations and penned the cookbook Amigeauxs - Mexican/Creole Fusion Cuisine. He hosts two Internet cooking shows "Everyday Gourmet" and "Little Grill Big Flavor."



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