While a number of restaurant chains are struggling or closing, Miami based CrepeMaker is expanding.

September 18, 2008 at 8:36 am

Robert Vasquez and Tony Cheverez, principals of SBD Partners, are developing the restaurants under a Florida multi-unit franchise contract and are negotiating to increase their franchise geographical footprint into central Florida. They currently are developing stores in Homestead, West Kendall, Coconut Creek, Wellington, and Port St. Lucie. The franchise is aggressively expanding in Florida and will be moving into North Carolina in the first quarter of 2009.

SBD Partners have negotiated a development agreement for the state of North Carolina, and are planning to open stores in Apex, Asheville, Charlotte, and Raleigh.  Beaver Creek Crossings, Stone Creek, Triangle Town Center, and Streets of South Point are the targeted locations for the stores to open in the first quarter of 2009.

The restaurant closest to completion is in Port St. Lucie’s Tradition community. It’s a 1,400-square-foot eatery designed in a Parisian theme by company co-founder Christopher Hoffman and Miami architect William Plasencia.   Mehaffey Construction LLC is the building contractor.  The grand opening is scheduled for mid-September.

The Homestead and West Kendall restaurants anticipated opening is in mid- October while the Coconut Creek and West Palm Beach restaurants are scheduled for a fourth quarter opening of 2008.

CrêpeMaker is a unique franchise that provides customers with an expansive variety of entree, sweet and savory healthy crepes, salads, soups and espresso bar. This French based cuisine is served on a specialty holder so the customer has a hand held crepe. The franchiser aggressively markets itself as an alternative to fast food. Pricing for these crepe products are only slightly higher than those found at fast food restaurants.  CrêpeMaker provides franchisees with the option of developing small stand-alone kiosks (located within malls) or full retail locations with catering and delivery.

CrepeMaker has a great kid and teenage customer base. The stores are designed to be as green as possible with special lighting and solar panels when possible. Crepemaker uses only quality ingredients, the flour is organic and the batter is kosher.

A kiosk franchise costs $25,000 and a full restaurant franchise is $35,000. The average check is $8, and the crepes are typically priced from $3 to $8 each.

The original CrêpeMaker was established in 1992 by Christopher Hoffman and Maria Sune. In 2001 they began franchising. Since then the Company has expanded with 12 franchises throughout Florida, California, Tennessee, Texas, and Honduras.

The expansion isn’t over. When the five new restaurants are completed, there will be a total of 22 CrêpeMaker restaurants in existence, 12 of them in Florida.

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Stuart Reb Donald

Stuart is a celebrity chef and award winning food writer. Donald performs live cooking demonstrations and penned the cookbook Amigeauxs - Mexican/Creole Fusion Cuisine. He hosts two Internet cooking shows "Everyday Gourmet" and "Little Grill Big Flavor."

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