MOJO Falling

December 7, 2008 at 8:24 am

Originally posted at Edible TV on December 2, 2008.

I have gone on record before saying that After Hours with Daniel starring Chef Daniel Boulud is my favorite cooking show/food porn.  I have also waxed poetic about the many attributes and occasional deficiencies of Pressure Cook with Ralph Pagano.  Well, the network that airs both, MOJO HD, has gone the way of the dodo.  As of December 1, 2008 MOJO is officially unplugged though some individual systems may still air programming through the end of the year.
Network officials said in a press release, “The MOJO HD channel was originally conceived as a way to satisfy consumers’ thirst for pure true high definition programming. While MOJO HD accomplished this goal, there is a wealth of HD programming now available and thus we have chosen to discontinue the service.”
Though I have written before about Pressure Cook and After Hours with Daniel, I have not spoken of the network’s most popular show Three Sheets with host Zane Lamprey (he of the short lived Food Network series Have Fork, Will Travel).  According to MOJO Three Sheets is an “international drinking tour with comedian Zane Lamprey who takes you around the world to master the local drinking customs.”  They go on to add, “From Champagne, France to Jaco, Costa Rica, Zane is on a mission to immerse himself in foreign drinking cultures,” which translates into he travels the world getting snockered.
Lamprey has popularized the phrase pub-crawl, which is defined as “ … the act of one or more people drinking in multiple pubs in a single night, normally walking to each one between drinking.”  Thank you wikipedia.  Zane’s now legendary pub-crawls are the toga parties of a new generation of frat boys.
The web site had this to say about the future of Three Sheets and other MOJO creations:

We pinged MOJO HD’s parent company, iN DEMAND, in an attempt to hear that some of our favorite high-def programming wouldn’t be vanishing forever with the dissolution of the channel. Thankfully, we heard back, and while the news isn’t fantastic, it at least gives us room to hope. When we asked what would happen to the programming currently on MOJO HD, we told that “individual producers would be working to find other homes for the series,” and that “announcements would come from those networks.” Additionally, the MOJO MIX HD video-on-demand service will continue to operate into 2009, giving users another venue to fetch most of the original MOJO programming. In all seriousness, we can’t imagine a Travel Channel HD (for example) not picking up Three Sheets, but we suppose only time will tell.

Good luck to Lamprey, Pagano, and Boulud as well as the other MOJO hosts.  I have enjoyed greatly your work and hope to see you all again soon.


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Stuart Reb Donald

Stuart is a celebrity chef and award winning food writer. Donald performs live cooking demonstrations and penned the cookbook Amigeauxs - Mexican/Creole Fusion Cuisine. He hosts two Internet cooking shows "Everyday Gourmet" and "Little Grill Big Flavor."


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