HGTV and Food Network Added to Verizon’s V CAST

   Programming from the Leader in Lifestyle Media Now Available on Mobile
                     Platform through Verizon Wireless

    SAN FRANCISCO, BASKING RIDGE, N.J., and KNOXVILLE, Tenn., Sept. 10
/PRNewswire/ — From CTIA WIRELESS I.T. & Entertainment 2008 in San
Francisco, Verizon Wireless, builder and operator of the nation’s most
reliable wireless voice and data network, and Scripps Networks, parent
company of leading lifestyle brands including the number one media brand in
home, HGTV, and the number one media brand in food, Food Network, are
making the best in home design and food information available on V CAST.

    Verizon Wireless is committed to delivering a variety of V CAST Video
programming to meet ongoing customer demand for news, sports, weather and
entertainment while on-the-go. In the first half of 2008, Verizon Wireless
customers downloaded more than 71 million video clips and songs from the
company’s V CAST Video and Music services. With the addition of the Scripps
Networks brands HGTV and Food Network, Verizon Wireless is able to offer a
broader line-up of content on V CAST Video to help satisfy the mobile
cravings of Verizon Wireless customers.

    Customers with select V CAST-enabled phones can check out V CAST
whenever they want for just $3.00 for 24-hour use or by signing up for the
$15.00 V CAST VPak monthly subscription, which also includes access to
Verizon Wireless’ ESPN MVP, Get It Now(R) and Mobile Web services.
Customers get unlimited basic video — including video from Scripps
Networks brand’s HGTV and Food Network — but application download fees may
apply for 3D games and premium video. There are no airtime or megabyte
charges to download, stream or watch V CAST content with any V CAST
subscription.

    For more information about Verizon Wireless products and services,
visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go
to http://www.verizonwireless.com.

    About Verizon Wireless

    Verizon Wireless operates the nation’s most reliable wireless voice and
data network, serving 68.7 million customers. Headquartered in Basking
Ridge, N.J., with 70,000 employees nationwide, Verizon Wireless is a joint
venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, go to: http://www.verizonwireless.com. To preview and
request broadcast-quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at http://www.verizonwireless.com/multimedia.

    About Scripps Networks

    Scripps Networks is comprised of the lifestyle television brands HGTV,
Food Network, DIY Network, Fine Living Network and country music network
Great American Country (GAC). Scripps is the dominant media and marketing
company in the home, food and lifestyle categories, developing content for
television and the Internet, where on-air programming is complemented with
an array of broadband video, social media areas and e-commerce components
on companion Web sites that attract more than 18 million unique visitors
each month.

    In addition, Scripps Networks has launched HGTV and Food Network in
high definition and is aggressively developing its emerging media platforms
for broadband and video on demand. Scripps Networks also acquired popular
recipe Web site Recipezaar.com and Incando Corp. in order to deepen its
user-generated content capabilities. Scripps Networks’ brands collectively
are available in more than 170 countries and territories on all seven
continents. They also are distributed to more than 1,000 outlets on U.S.
military bases and U.S. embassies around the world via the American Forces
Radio and Television Service.

    Headquartered in Knoxville, Tenn., with offices in New York, Los
Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps
Networks is owned by Scripps Networks Interactive (NYSE: SNI), the leading
developer of lifestyle-oriented content for television and the Internet.
The company’s media portfolio includes: Lifestyle Media, with popular
lifestyle television brands HGTV, Food Network, DIY Network, Fine Living
Network and country music network Great American Country (GAC); and
Interactive Services, including leading online search and comparison
shopping services, Shopzilla and uSwitch.